I have so many questions from my lovely brides about dry cleaning their gowns, especially our lace creations. I had a meeting with the team recently and we have decided, as a matter of course, to give every bride a swatch of the fabric and lace used when the dress is picked up. Why I hear you ask?
Well we know that we use the best fabrics to create our amazing gowns but the dry cleaners are seeing more and more manufactured gowns that are mass produced with much cheaper fabrics and lace. As a consequence of this it has made them wary as to how these gowns will cope with the dry cleaning process.
All the beading and lace that is used in our boutique is made with high quality beads and not the plastic that can be found on many inferior gowns and our fabrics are of the best quality. Plastic beads will melt during the dry cleaning process and a dry cleaners may not be prepared to accept your gown for dry cleaning if this is the case.
By giving our brides fabric and/or lace swatches when they collect their Emma Tindley gown they can take these to the dry cleaners with their gown after the big day to enable their dry cleaners of choice to, in effect, do a patch test. This will assure the dry cleaner they are dealing with a couture gown and not something that has been manufactured cheaply and in bulk.
So that’s just one of the many reasons why an Emma Tindley bride buys our British Made and award winning gowns.