Author Archives: emma

Dry Cleaning your Emma Tindley Gown

dry-cleaning-a-wedding-dress-london-designersI have so many questions from my lovely brides about dry cleaning their gowns, especially our lace creations. I had a meeting with the team recently and we have decided, as a matter of course, to give every bride a swatch of the fabric and lace used when the dress is picked up. Why I hear you ask?

Well we know that we use the best fabrics to create our amazing gowns but the dry cleaners are seeing more and more manufactured gowns that are mass produced with much cheaper fabrics and lace. As a consequence of this it has made them wary as to how these gowns will cope with the dry cleaning process.

All the beading and lace that is used in our boutique is made with  high quality beads and not the plastic that can be found on many inferior gowns and our fabrics are of the best quality. Plastic beads will melt during the dry cleaning process and a dry cleaners may not be prepared to accept your gown for dry cleaning if this is the case.

By giving our brides fabric and/or lace swatches when they collect their Emma Tindley gown they can take these to the dry cleaners with their gown after the big day to enable their dry cleaners of choice to, in effect, do a patch test. This will assure the dry cleaner they are dealing with a couture gown and not something that has been manufactured cheaply and in bulk.

So that’s just one of the many reasons why an Emma Tindley bride buys our British Made and award winning gowns.


The 2015 Collection Shoot

bridal fashion photographers for lonon surrey sussex and kent

Phew not sure my feet have recovered from yesterday’s 2015 collection shoot. We brought the shoot forward a bit this year for all sorts of reasons so there was lots to do in a short time, Claire and I chatted extensively about the brief for the shoot as the locations really did have to fit the dresses.

Although it was a marvellous day for eating ice cream and basking in the sun; the light was somewhat of a challenge earlier in the day but there was a specific shot that Claire and I had planned and we forged on like the consummate professionals we are.  As with all shoots we needed lots of cake to ensure the creative juices remained flowing and wow with the team this year the cake purchases were immense!!

So I leave you today with a sneak peek that Claire took on her iPhone; yes her iPhone.  I love it and can’t believe this is straight from her phone and can’t wait to see the images she took on her proper cameras.

Have a lovely week,


Hello I’m back and a blog from Before the Big Day!!


It has been a little while but I am back in the land of bloggers!  We have been very busy a the boutique creating dresses for this year’s brides, and busily seeing brides who are choosing their gowns for next year.  I must say it was lovely to get away from it all with my gorgeous family for a week and we had the most idyllic time on the Greek Islands.  Days were spent swimming, reading and whiling away a few hours in the local taverna.  My children loved spending time on the beach hunting for shells.  I just loved sitting and staring out to sea to give my brain a good old rest. It was a really simple, peaceful time that has re-charged my batteries for what is always one of the busiest times of the bridal year,

I am now back in the boutique and raring to go so watch out Tindley is about :D

I thought I would share a recent blog post that featured a bespoke gown that we made for one of our lovely brides last summer.

Happy reading,



So what makes a Designer?

london bridal designers in west sussex wedding dress boutiquesI thought I would write a little blog today about being a designer and why I love it. Lots of people can’t believe that I design and make all the dresses in the West Sussex boutique and studio; I think part of the charm is the dresses are all made with love right here in East Grinstead.

When I was a little girl I dreamt of creating beautiful gowns and it was a dream that would never leave me. I knew that to fulfil my dream I would need to undertake a lot of training, which is why I attended the London College of Fashion. It was here that I realised my love for pattern cutting, once the design sketch is done pattern cutting is where my gowns start to come to life. Pattern cutting is one of the single most important things that a designer should be able to do as it is the very basis of a gown’s creation.

To watch a collection grow from those first little seedlings that start in my head to the collection of dresses that I launch every year is something that will always take my breath away. Naming my dresses is incredibly important, they all have their own personalities and the name has to be just right to do my new ‘babies’ justice!

I am lucky enough to have a team that is as dedicated and passionate as I am about my gowns. My head seamstress aka Jill my right hand woman is with me every step of the way, be it creating the new collection or bringing a bride’s dream dress to life and I am honoured and privileged that she is a part of Team Tindley.

So just a wee glimpse of life inside the Tindley empire; have a happy evening and I hope to enlarge upon what it is to be a designer in nice bite sized pieces throughout the year.



Busy, busy at the boutique and a feature on Love my Dress Blog


A little update from the boutique; the team and I have been uber busy since returning from The White Gallery, the wedding season is in full swing and we are seeing lots of lovely brides for their fittings; I never tire of seeing their faces as they watch the dress of their dreams come to life. One of our gowns is on its way to South Africa as we speak and I can’t wait to see the photographs as this wedding has the Victoria Falls as its backdrop.

I have also been featured on the very popular Love my Dress blog this week, it was a pleasure to show them my new collection at The White Gallery and I am so pleased I was one of the designers they showcased; click here to read all about it.

So I leave you today with another image from last week and the bespoke tags that Jill and I created just for this new collection.



White Gallery London 2015 Collection Launch

Wow what an amazing few days the team have been having in London for the launch of the Emma Tindley 2015 Collection launch. I exhibited alongside some of the most prestigious bridal designers in the world and I loved every minute of it. Not only was it enormous fun it was also a chance to catch up with some very good friends and have a good old chat.

My collection for 2015 has taken a completely different direction; I have moved away from the corseted designs for which I am so well known and concentrated on a less structured collection. You can still see me everywhere in the collection but I wanted to flex some different design muscles and also been known for my versatility. Of course none of this would be possible without the workroom team and special thanks to my right hand lady Jill who has been just amazing throughout the whole process. Jill I wouldn’t know what I would do without you. I also wanted to give a shout out to Vizma our newest member who is just wonderful.

Claire our official photographer has been noticed by some very big names at the show, so I think we can say it was a complete success all round.

So I leave you today with a few images Claire took of the stand and gorgeous Pips our model; enjoy :)